Job title: Senior Marketing Coordinator
What is your main task in the office?
I wear many hats, but all of them revolve around assisting with all our marketing initiatives (whether that be sponsorships, running our social media channels, compiling eNews, coordinating the trade fair at the US Dressage Finals presented by Adequan® etc)
Members may call you concerning:
Vendor opportunities, donation items, licensing requests
How long have you been with USDF?
2 years in May 2019
How did you get started?
I started as the Marketing Department assistant, then moved to Marketing Coordinator, and now I’m in my current role as Senior Marketing Coordinator.
What is the favorite part of your job?
I love covering events on social media. It’s fun to connect with our large audience of dressage lovers across the US.
What is your favorite part of USDF?
The people. It’s great to be in an office filled with folks who genuinely care about horses and the sport of dressage.
Share a little about yourself.
I grew up in Indiana, and have always loved animals. I wasn’t lucky enough to grow up with horses, but they did come into my life toward the end of high school, where I spent many days hacking around through corn fields, down gravel roads, and through the woods where I lived. I graduated from Indiana University with a Bachelor’s in Business Administration, and worked for several years for the Department of Defense. Not satisfied with a typical cubicle job, coupled with my desire to work with horses, I dropped everything and left. I traveled around for a few years working in the horse industry, including working at Saratoga Race Course in New York, a riding stable in Massachusetts, and a Thoroughbred stud farm in Kentucky. I’m passionate about OTTBs and for several years, I volunteered and served on the Board of Directors for an Indiana based non-profit called Friends of Ferdinand Inc., which retrains and re-homes ex-racehorses. I’m now settled in Lexington, where I live with my boyfriend and my rescue dog, Cam. As I put my roots down in the Bluegrass State, I’m looking forward to leasing or purchasing a new horse so that I can get back into the saddle! In my free time I like to travel, write, and watch horseracing and NFL football.