It Starts Within™


Sponsored by Platinum Performance®.

It Starts WithinTM is a celebration of the passion, drive, determination and dedication it takes for a horse and rider team to achieve and exceed goals both in and outside of the arena. The love and care for our horses starts from a place deep inside of us all. No matter the level of achievement we seek, we have the ability to improve the lives of our horses. Results don’t happen overnight. It takes passion, dedication, hard work and the right nutrition to reach your goals.

For over 20 years, Platinum Performance® has been improving the lives of our horses by impacting cellular biology, starting on the inside, through advanced nutrition.

Feel the passion from some of the Platinum Performance Dressage riders. Hear from Laura Graves, Sara Hassler, Sarah Lockman, Ellesse Jordan Gundersen, Kasey Perry-Glass and Olivia LaGoy-Weltz.

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