At this year’s US Dressage Finals presented by Adequan®, we had a new challenge for trade fair shoppers – to find Neigh! Neigh is an adorable horse plushie that converts from a stuffed animal to a travel neck pillow, and he was the unofficial mascot of the 2022 competition.
Each day, he’d be galloping loose around the trade fair, visiting a different vendor booth or trailer. Shoppers were challenged to capture him, by taking his photo and sharing it on social media with the hashtag #DailyNeigh, to be entered to win our daily prize drawing for a $100 gift certificate, redeemable to any vendor booth or trailer at the Finals!
Attendees were eager to get involved, searching for Neigh all around the show. During the week, he was discovered hanging out under a horse blanket at the BEMER Group booth, trying on a helmet at the Tack Et Cetera booth, looking stylish with a stock-tie at the Annette Ellen Designs booth, and rocking a jacket that was just the perfect fit for him at the Equestrian Specialties booth.
Nearly 100 Finals attendees joined the fun by searching for Neigh and entering our prize drawing. Here are a few of the shots folks captured of him and shared.
Our first #DailyNeigh winner was Ariel Hughes
Watch Day 2’s winner being drawn by Chrissy Westfall at the USDF Booth:
Jean DeVenny was the #DailyNeigh winner on Day 2
On Day 3, R3 Custom Boutique was the #DailyNeigh winner
On the last day of the show, our #DailyNeigh winner was Tae Erickson
Thanks to everyone who joined the fun and entered the contest. If you want your own Neigh, he’ll be available for purchase soon in the USDF Online Store.