Job title: USDF Marketing Manager
What is your main task in the office?
Development and implementation of marketing plans, developing and maintaining sponsor and partner relationships, and overseeing marketing and merchandise related projects.
Members may call you concerning?
Sponsorship or Partnership Opportunities, any marketing related requests.
How long have you been with USDF?
2019 marks my 16th year with USDF (began employment June 2003).
How did you get started?
Originally hired as a “temporary” employee in the competitions department, I then became a regular full-time employee. Since then, I have gone on to work as a Membership Coordinator eventually becoming the Group Membership Coordinator and liaison to the what was then the GMO Council, and finally landed in the marketing department where I am now manager.
What is the favorite part of your job?
My favorite part of my job is the camaraderie, cohesiveness, and collaboration of the staff. This is what has kept me here for 16 years.
What is your favorite part of USDF?
The deep investment and dedication of the members and volunteers. Seeing how much the members and volunteers care about their horses, the sport, and the organization make everything we do as staff worth it. My biggest payoff is getting to see the membership and volunteers “at work” at the annual convention. It never ceases to amaze me.
Share a little about yourself.
I grew up in WV, attending both the University of Kentucky and West Virginia State University, graduating with a BS in Business Administration with a focus in Management. I began riding saddle seat at the age of five, at the same time my parents opened a boarding stable, and continued until the age of fifteen. During this time, I owned, rode, and competed American Saddlebreds. At the age of fifteen, I decided to change things up and began riding American Quarter Horses and competing as a barrel racer, which I continued into college. I had a fairly successful barrel racing career as a Youth in the National Barrel Horse Association. Having visited Lexington many times throughout my childhood, and having lived in Lexington for two years of my college career, once I graduated I moved back to Lexington full time, where I began working at USDF.