Staff Profile: Amber Wiseman


Department: Marketing

Job title: Sales and Marketing Coordinator

What is your main task in the office?

I run the Lendon F Grey Bookstore and USDF Online Store, and run the USDF merchandise booths at the US Dressage Finals presented by Adequan®, and the Adequan®/USDF Annual Convention. I also help out with editing and posting on YourDressage and the USDF social media pages.

Members may call you concerning:

USDF and US Dressage Finals merchandise, and the USDF Online Store.

How long have you been with USDF?

Since February 2017.

How did you get started?

I was originally hired as the receptionist for USDF, then I moved into the marketing department in July 2018.

What is the favorite part of your job?

Working with vendors to make my ideas a reality, receiving new merchandise, and seeing members’ reactions to my ideas at events and in the store.

What is your favorite part of USDF?

Being based out of the Kentucky Horse Park, and getting to meet our members at various events!

Share a little about yourself.

Born and raised outside of Toronto, Canada, I competed lower level dressage regularly through high school, while being a working student for a now-FEI judge. After earning a Bachelors in Recreation and Sports Business at the University of Waterloo, I moved to Lexington to pursue a career in the Thoroughbred racing industry. After several years of working with mares, foals, yearlings, weanlings, and racehorses at farms and the racetrack, I decided to return to my sport horse roots and get back in the dressage saddle, where I landed at USDF. I’m currently married to a Lexington local, and enjoy spending time with my husband, child, and dog, while we renovate our house.


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